The Website Development Process for an Consulting Firm:

UX, Visual Identity, and Conversion

Typography

Readability:

Clean lines ensure legibility across mobile/desktop.

Hierarchy:

Bold headings capture attention; subtitles guide flow; supporting text details value.

Brand Tone:

Approachable yet authoritative—mirroring the firm’s humanized expertise.

Color Choice

White & Gray:

Dominant backgrounds ensuring clarity and professionalism.

Soft Blue:

Accent color symbolizing trust and reliability, critical for client confidence.

Considerations:

Warm neutrals balance the firm’s serious industry positioning while avoiding sterility.

OnBoarding

A website is a consulting firm’s digital business card, especially in a competitive market. For an Consulting Firm, every element was strategically designed to convey professionalism, trust, and approachability—reflecting the mission to guide clients through a seamless journey from discovery to conversion. The goal: transform visitors into leads while demystifying the consulting process.

Creative Process

Market and Competitor Analysis

Studied logos of competitors like Conta Azul, QuickBooks, and Nibo to ensure a unique, modern, and competitive visual identity.

Target Audience Definition

Focused on entrepreneurs and accountants aged 25 to 50 who value efficiency, reliability, and ease of use.

Inspirations

Referenced brands such as Xero, FreshBooks, and Sage, known for clarity, simplicity, and strong visual presence.

Concept Development

Aimed to create a logo that balances professionalism and approachability, conveying innovation without losing the seriousness required in finance.

Application Testing

Tested logo legibility and visual impact across different backgrounds, sizes, and platforms to ensure consistency everywhere.

Modernity:

The clean style communicates innovation and technology, positioning FinTech Solutions as a forward-thinking brand.

Highlight:

The contrast between “Fin” (dark blue) and “Tech” (light blue) visually reinforces the blend of finance and technology, creating a focal point that aids brand recognition.